How do we significantly increase fundraising for nonprofits working to change the world?
By rethinking how we shop and give, by transforming commerce into a new form of philanthropy.
Watch our film to learn more about making your next purchase count →
How do we increase charitable giving by a billion dollars annually?
By weaving philanthropy into the fabric of our economy. By challenging all businesses to donate a percentage of their per transactional proceeds or sales to charity.
What can AmazonSmile teach us about transactional charity? And how can we make Amazon work for us?
By changing how we shop at Amazon, we collectively could raise over three-quarters of a billion dollars for charity annually. We want to take this example of transactional charity and use it for all aspects of commerce.
What is our label and what does it mean as a symbol of change?
As a transactional charity stamp of approval, our label not only guarantees transparency, it is a symbol for a movement that is rethinking and reforming commerce and altruism.
What effect will we have?
From certifying and aggregating transactional giving to recruiting new businesses to give, we will be at the forefront of fostering a new philanthropic movement. The idea isn’t to recreate philanthropy; it's to cultivate a new form of it.
Who do we serve?
Our label will certify every type of business, from fortune 500 and pillars of the business world to startups and local corner stores. We will serve any type of business or nonprofit looking for new and innovative ways to fund the movers and shakers.
What is our mission?
Our mission is simple: to change how we give by rethinking how we shop. We are creating a movement, not on the notion of, ‘I want to help, what can I do?’ But on the understanding that ‘I have to buy something, how I can help!
Our Brands
*the company represented above is examples, used to demonstrate our directory, that will act as a tool for changing how we shop and give.
By joining our movement, we will be able to fund the most important movers and shakers by simply shopping. Help us launch this new philanthropic practice!
