(what) amazonsmile

can teach us about corporate philanthropy and how can we make amazon work for us to raise almost a billion doallars annually...


 
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In 2013, Amazon's revenue was over $65 billion. By 2018, that revenue had grown by 350%. That same year in 2013, Amazon launched a charity initiative called AmazonSmile, donating a small percentage of each sale back to charity.

 
 
 

2018 ONLINE REVENUE

$165 billion

 

2018 TOTAL REVENUE

$233 billion

 
 
 
 
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Amazon’s Philanthropy

 

PERCENTAGE AMAZON DONATES TO CHARITY FROM SALES MADE EXCLUSIVELY THROUGH AMAZONSMILE

.5%

 
 

AMOUNT THAT AMAZON HAS DONATED TO CHARITY THROUGH AMAZONSMILE SINCE ITS LAUNCH IN 2013

$156 million

 
 

AMOUNT AMAZON WOULD HAVE DONATED IN 2018 HAD ALL SALES BEEN MADE THROUGH AMAZONSMILE

$825 million

 

A Tool For Change

 

While Amazon hasn’t made AmazonSmile integral to all Amazon purchases, they have given us the means to raise hundreds of millions of dollars annually for charity if we follow their one simple rule, to make purchases through AmazonSmile.


 
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Using Amazon?
Make sure its AmazonSmile

 
 

Download the internet extension or app of your choosing, by clicking on the icons below, and redirect any and all www.amazon.com pages to corresponding smile.amazon.com pages and make sure your next amazon purchase gives back to the charity of your choice.

 
 
 
 

Together, we can help significantly increase Amazon’s transactional giving to charity by making the easy switch to AmazonSmile.

 

*While we hope to work with Amazon in the future and hope to change how they give and the percentage that they give, these extensions were not made by or with Amazon's blessing. They are, however, tools made to get the most out of each Amazon purchase.

 
 
 
 

Our goal

 
 
 
 
 

Our goal with this project is to help shoppers take advantage of a program that Amazon set up to raise money for charity. On top of the hundreds of millions of dollars we could raise from Amazon annually, it is important to also highlight AmazonSmile as an example of how all commerce could (and should) exist within our economy. If we demand that our purchases, each and everyone, have a corresponding donation attached to it; we will be able to raise billions of dollars annually for charity through an act that we partake in daily if not hourly.

 
 
 
 
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